Your product is complex.
Your marketing shouldn’t be.
I help life science and healthcare companies turn complex products, science and ideas into clear marketing that earns attention, builds trust and drives growth.
Is your marketing activity translating into pipeline?
Many B2B companies are investing heavily in websites, content, LinkedIn, webinars, events, email and paid campaigns. Yet pipeline growth often fails to reflect that effort.
Part of the problem is cohesion. Today's B2B buying decisions are made by multiple stakeholders across functions such as marketing, operations, procurement, finance and leadership, and most marketing strategies aren't built to move all of them together.
But there's a second, newer problem. AI and zero click search mean buyers now get answers, comparisons and validation without ever visiting your site, so you can lose influence in the decision before you have any visibility into it at all.
Different buyers. Different journeys. One decision.
The modern B2B buyer journey isn't one journey. It's multiple stakeholder journeys that need to work together towards one commercial decision.
Although each stakeholder follows their own journey, the decision is made collectively.
Each person has different priorities, questions and information needs, and may enter through different channels or at a different stage. But their view is also shaped by the wider group, and the account only moves forward when enough stakeholders have the information and confidence needed to support the same commercial decision.
That means your marketing needs to connect positioning, content, website, channels and sales around the buying group, so you can see where momentum is building, whose needs are still unmet and what may be preventing the account from moving forward.
Build your GTM architecture from the buyer’s perspective
Six connected areas shape how buying groups understand your value, build confidence and move toward a decision. Together, they create a GTM architecture aligned around the buyer rather than separate marketing activities.
Proven commercial outcomes
Real results from connecting positioning, content, channels and sales around the buyer journey.
Results from a previous global marketing leadership role.
Where I can help
Focused marketing projects designed around the business challenge, buyer journey and commercial outcome.
Meet Valerie Midgley
I support life science and healthcare companies to turn complex ideas into marketing that builds understanding, adoption and commercial growth.
I started my career in molecular biology before moving into scientific communication and marketing. That background allows me to understand complex technologies while keeping the commercial purpose in view.
Over the past 15 years, I have worked across life sciences, diagnostics and healthcare, developing positioning, messaging, content, buyer journeys and campaigns for products that require education, trust and multiple stakeholders to reach a decision.
I work comfortably across scientific, product, sales and leadership teams, translating technical expertise into clear communication that connects with the people involved in buying and adopting it, as AI and search continue to change how they find it.
Today, I provide senior strategic and hands-on marketing support, from a focused piece of work to a broader connected project.
Commercial strategist.
Science Marketer.
Ph.D. in Molecular Biology.
CREDENTIALS
