Your product is complex.
Your marketing shouldn’t be.
I help biotech and health tech companies translate highly technical concepts into high-performing digital content that drives inbound leads and grows your business.
From finding the commercial angle to defining your brand, creating the content, and building the go-to-market strategy.
Is your marketing generating real inbound leads, or simply ticking boxes?
Whether you're building your marketing from scratch or trying to get more from an existing program, the challenge is the same which is connecting complex technology to commercial growth.
You need clear positioning, messaging that resonates with your audience, and content that helps buyers understand why your technology matters.
AI can help you produce content, but knowing what to say, what your audience cares about and how to communicate value in a crowded digital market takes industry knowledge and marketing experience.
I bridge that gap by translating complex science into clear, commercially relevant messaging and content that builds credibility, reaches the right buyers and generates inbound demand.
For emerging tech companies: Nail your positioning, define your core message and build the marketing foundations to reach the right buyers.
For established B2B brands: Connect disconnected campaigns and content to a cohesive strategy that builds authority and supports pipeline growth.
Put your science on the map.
Where I can help
Messaging
Value proposition
Differentiators
Messaging pillars
Brand messaging
Define your position in the market and develop clear messaging that communicates your value and sets you apart.
Content
Content strategy
LinkedIn ghostwriting
Thought-leadership
Sales enablement
Create content that brings your messaging to life, drives inbound interest, supports the buyer journey and gets you noticed.
Go to Market
GTM strategy
PPC
LinkedIn ads
Email nurture
Turn your messaging and content into visibility, engagement and opportunities with the right buyers.
15+ YEARS
Turning marketing into measurable growth.
US $3.5M
Growth of marketing-influenced pipeline
3.6x
Increase in organic website traffic
12 MONTHS
17% → 25%
Improvement in PPC conversion rate
12 MONTHS
3 MONTHS
Meet Valerie
I support science and technology companies turning complex ideas into marketing that builds understanding, adoption and commercial growth.
I started my career in molecular biology before realising I was more interested in learning and sharing science than doing the experiments. That led me into sales, eventually, marketing, where I’ve spent the past 15+ years helping companies turn complex science, technology and data into marketing people can actually understand and act on.
I’ve worked across life sciences, diagnostics, healthcare and technology, helping companies find the story in what they do, from positioning and messaging to content, campaigns and buyer journeys.
I’m comfortable talking science with scientists, data with technical teams, strategy with leadership and commercial outcomes with sales. I bring those perspectives together to develop marketing that connects with an audience.
And as AI and search change how people discover, evaluate and buy, content needs to do more than explain. It needs to earn attention, build trust and give people a reason to engage.
Whether you need someone to ghostwrite your LinkedIn posts, sharpen your messaging, build a content strategy or step in as a senior marketing partner, I can plug in wherever you need me.
CREDENTIALS
